- Tell the truth in a way people can verify
- Get real and genuine
- be open and authentic
- err on the side of disclosure
- Operate on the premise of "What you see is what you get"
- Don't have hidden agendas
- Don't hide information
What Creating Transparency is not -
- Hiding, covering, or being obscure
- Failing to disclose
- Pretending
- Making things appear different than they really are
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